E路闯关
电商英语实战进阶
杨晓瑞 · 初玲 · 闫俊英
前 言
党的二十大报告明确提出“优化职业教育类型定位”。2025年1月，中共中央、国务院印发《教育强国建设规划纲要（2024—2035年）》，要求“打造一批职业教育优质教材”“加快推进教材数字化转型”。同年2月，教育部发布758项新修（制）订的职业教育专业教学标准，其中中职标准223项，新标准“更加强化职业综合素质和行动能力培养，推动以数字化和人工智能赋能教学”。2026年2月，教育部印发《关于深化职业教育教学关键要素改革的意见》（教职成〔2026〕1号），部署专业、课程、教材、教师、实习实训五大关键要素联动改革。系列政策密集出台，标志着职业教育正从“知识传授”向“综合能力提升”系统跃升。
本教材立足中职《商务英语》课程，构建“词句筑基—逻辑锻造—实战亮剑”三级闯关体系，精选电商术语与网站运营、在线销售沟通、订单查询与售后、跨境电商业务开拓等核心内容。每单元按“任务目标—任务描述—任务要求—知识储备—任务闯关—结果评价”六大模块递进。教材适用于中职商务英语、国际商务、跨境电商等专业学生。
一、核心理念：三阶递进，贯通学用
教材以“输入—内化—输出”为学习科学主线。基础关借助词汇配对、听力填空等游戏化练习，解决商务词汇“记不牢、听不懂”的痛点；进阶关引入FAB（Feature—Advantage—Benefit）推介逻辑，填补原教材在“产品结构化表达”方面的空白，帮助学生将零散词汇组织为有说服力的语篇；高阶关设置 AI 虚拟直播与商务邮件写作二选一实战任务，覆盖跨境主播与电商运营两大岗位技能，对接全国职业院校技能大赛评分标准。三关层层递进，完成从“能认读”到“会组织”再到“敢输出”的能力跃升。
新形态教材赋能教学
回应《教育强国建设规划纲要》“加快推进教材数字化转型”要求，教材配套基于 HTML5 开发的数字化学习资源，可运行于电脑端浏览器，即开即用。各关卡内嵌即时反馈机制，学生完成练习即得正误判断与修改提示，实现“做中学、学中评”的即时闭环。
因材施教适配中职学情
基础关设置容错机制，超限自动返回词汇学习板块，降低学困生挫败感；高阶关分层选项让口语薄弱者与表达自信者各得其所。AI 虚拟对话可无限重练，弥补大班教学个性化指导不足的痛点。
二、核心特色
思政元素有机嵌入
基础关渗透理性消费观，进阶关融入职业规范与诚信从业意识，高阶关通过华为、安克等真实国货出海案例，引导学生树立文化自信与品牌传播使命感。思政教育随能力进阶自然深化，避免生硬植入。
多元评价形成闭环
融合利用学生自评、同伴互评与系统即时反馈。邮件写作覆盖主题、称呼、正文、结尾等多项检测维度，短视频评分从星级、分数区间到描述标准逐级细化，帮助学生精准定位薄弱环节。
本教材是对“岗课赛证”融通要求与商务英语教学数字化转型的积极探索，以闯关机制激发学习动机，以即时反馈促进有效练习，以真实场景搭建学用桥梁，推动中职商务英语教学向“以学习者为中心”深度转变。由于编者水平有限，疏漏之处恳请广大师生批评指正。
教学指南
性课程定位
《商务英语》课程的线上训练延伸，聚焦商务英语能力转化。
标训练目标
通过“词句筑基—逻辑锻造—实战亮剑”三阶训练，实现商务英语能力全域进阶。
适适配对象
中职商务英语、国际商务、跨境电商等专业学生。
思思政融合
三阶段均融入国货创新、诚信从业、文化自信等职业素养培育。
知识输入 10min → 进阶提升 15min → 实战产出 20min（含反馈与复习）
操作流程 · 三阶进阶
| 训练阶段 | 教师行动 | 学生行动 |
|---|---|---|
| 知识输入 词句筑基 |
课前发布术语矩阵，如AI 电商、直播词汇表；提供词汇学习页，如音标、释义、发音示范。 | 完成词汇分类配对练习；听力填空补全；错误较多时返回词汇页重新学习。 |
| 进阶提升 FAB 句型 · 填空匹配 |
课中组织 FAB 核心句型教学，以新疆小羊挂件为例；提供直播带货示范；发布填空匹配任务；提供拓展阅读素材，帮助梳理核心职业素养。 | 学习 FAB 句型构建（Feature→Advantage→Benefit）；完成填空匹配练习；使用 FAB 句型直播介绍商品，并对照参考示例进行自查。 |
| 实战产出 AI 口语 · 商务邮件 · 拓展阅读 |
课后下发 AI 任务卡，如：AI 虚拟跨境直播、完整跨境实战展示；提供思政案例。 | 任选 AI 对话，可语音、文字或视频提交，获取三维报告：发音、逻辑、流程；阅读拓展文章，完成思考题，树立职业规范。 |
关键机制 · 规则与评价
▲能力进阶规则
- 知识输入 100% 完成后解锁进阶提升
- 进阶提升正确率 ≥ 95% 解锁实战产出
- 实战产出支持二选一通关，AI 虚拟跨境直播 / 完整跨境实战展示
- 每阶段最多 3 次错误机会，超限返回上一阶段复习
▲评价反馈路径
- 即时诊断—— 术语正确率、逻辑完整度、填空得分
- 教师干预—— 班级错误热力图，针对性强化
- 素养评价—— 文化适应力、创新指数、规范意识
从“义乌电商”到“新疆小羊”再到“华为、安克国货出海”，三阶段层层递进，培养文化自信与职业规范。
目 录
- 一求职面试
- 二岗位职责
- 三电话沟通
- 四会议沟通
- 五商务旅行
- 六公司介绍
- 七产品介绍
- 八在线商务Online Business
- Input词句筑基 Build Your Foundation
- Improve逻辑锻造 Shape Your Thinking
- Output实战亮剑 Show Your Best
- 九接待客户
- 附《岗课赛证能力转化对照表》
Online Business
本单元以跨境电商直播为情境，按“输入—内化—输出”三阶递进组织学习内容，覆盖电商术语、FAB 产品推介逻辑与跨境商务实战应用。
词句筑基 · Build your foundation
词汇学习 · 阅读理解 · 练习闯关。掌握 AI 电商、直播运营、商品交易相关核心术语。
逻辑锻造 · Shape your thinking
直播观摩 · FAB 核心句型 · 阶梯闯关。掌握Feature → Advantage → Benefit产品推介逻辑。
实战亮剑 · Show your best
AI 辅助实战 · 跨境商务综合应用。二选一闯关：AI 虚拟跨境直播 / 短视频 或 商务邮件。
词句筑基
本关怎么闯
掌握「词汇学习 → 阅读理解 → 练习闯关」递进式学习路径，完成从输入到输出的完整闭环。
词汇学习 Vocabulary
- 学习 10 个核心商务词汇（中英对照）
- 对照音标反复跟读模仿发音
- 掌握 AI 电商、直播运营、商品交易相关术语
阅读理解 Reading
- 阅读拓展文章：The Evolution of E-commerce
- 观看课程思政视频：理性消费
- 完成思考题，检验理解程度
练习闯关 Exercises
- 词汇配对 · 10 个核心词汇
- 选词填空 · 掌握单词用法
- 听力填空 · 电商短文
- 对照参考答案自查，最多 3 次错误机会
通过词汇学习与阅读理解，帮助学生树立标准化、规范化的跨境直播职业意识，培养跨境电商诚信从业、理性消费的职业素养。
Vocabulary Learning
拓展阅读 · The Evolution of E-commerce
E-commerce has transformed shopping through two key models: C2C and B2C. Initially, C2C (Consumer-to-Consumer) platforms like eBay and Taobao allowed individuals to sell directly to others. This made online trading accessible and popular for unique items.
Later, B2C (Business-to-Consumer) giants like Amazon emerged, focusing on professional service, reliability, and fast delivery. Consumers began trusting these platforms for daily needs and expensive goods. Today, e-commerce is more than a trend; it is a lifestyle. It continues to grow, offering unmatched convenience and variety compared to traditional retail markets.
思考题 · Think about it
Q1：The two key models of e-commerce are C2C (Consumer-to-Consumer) and B2C (Business-to-Consumer).
Q2：E-commerce offers unmatched convenience and variety compared to traditional retail markets.
量入为出 · Consume rationally
Rational consumption is a smart habit for everyone. Before buying, ask yourself: Do I really need it? Can I afford it? Don't follow others blindly just because something is on sale or looks cool. Make a budget and stick to it. Save money for things that truly matter, like books or learning new skills. Remember, spending less doesn't mean living poorly. It means making better choices. Be the boss of your money, not the other way around.
作为未来的劳动者，应树立正确的消费观，不盲目跟风，量入为出，让每一分钱都花得有价值。
学习建议 · Level 1
⏱训练节奏
- 基础匹配（学习单词所需时间）—— 约 10 分钟/次
- 听力填空 —— 约 10 分钟
⚡能力突破
- 词汇不熟：返回单词表页，反复认读
- 拼写错误：重听音频，逐句跟读后再填空
练习闯关
词汇配对 基础
选词填空 基础
1. Many shoppers read the carefully before placing orders to avoid trouble when sending goods back.
2. helps people finish lots of complex work quickly in modern daily life.
3. Every can send comments and give likes while watching online shows.
4. This weekend I will to sell local handmade goods online.
5. Good between teachers and students helps improve learning efficiency.
6. makes it easy for us to buy high-quality goods from foreign countries.
7. The company gives a free to customers so they can try the new product.
1. return policy 2. AI (artificial intelligence) 3. viewer 4. live stream 5. interaction 6. cross-border e-commerce 7. sample
听力填空 进阶
Hello, everyone! I'm an e-commerce boss from Yiwu. Welcome to my shop!
As you can see, my business is booming on TikTok right now. How do I manage so many orders? Well, the secret is our . Every evening, our host shows a of the products to viewers. It creates a lot of excitement!
Do people buy immediately? Yes! We often run a flash sale with a special . Viewers love grabbing deals in real-time. It's the true power of modern e-commerce.
But I know international buyers worry about shipping and returns. Don't worry! We have a professional team for fulfillment. We pack and ship within 24 hours. Plus, we offer a clear to build trust.
Finally, I see you are curious about my technology. Exactly! We use chatbots to answer customer questions instantly, even at midnight. It saves us a lot of time!
Welcome to Yiwu, and welcome to my digital shop!
1. live stream 2. sample 3. discount 4. return policy 5. AI
逻辑锻造
先看，再学，后练
本阶段以 FAB 产品推介逻辑为主线：先通过直播观摩感受真实语境，再系统学习 FAB 核心句型，最后经过基础关、进阶关、挑战关的阶梯式训练，将句型内化为自己的表达能力。
三阶闯关任务
直播观摩 Watch
- 观看 AI 生成的新疆小羊跨境直播
- 观察主播的推介方式
- 完成观察小练习（Watch and Think）
句型学习 Learn
- 学习 FAB 核心句型（卡片式清晰呈现）
- 生活化例子轻松理解
- 跟读模仿，强化语感
阶梯闯关 Practice
- 🌱 基础：填空补全（6 空）
- 🌿 进阶：看特征写优势/价值
- 🌳 挑战：选商品写完整介绍
通过三大误区的学习，帮助学生树立标准化、规范化的跨境直播职业准则，培养跨境电商诚信从业、合规经营的职业素养。
直播观摩
观看下方视频，观察主播是如何介绍产品的。
🔭 Watch and Think
FAB 核心句型
反复朗读下列句型，跟着示例体会 FAB 的推介逻辑。
✅ FAB 完整示例，以新疆小羊挂件为例
Feature This product features a cute Xinjiang lamb shape.
Advantage This means it is super soft to touch.
Benefit So you can hang it on your keys or bags and carry it anywhere!
阶梯闯关
🌱 基础关：补全单词 简单
| Feature (特征) | Advantage (优势) | Benefit (客户价值) |
|---|---|---|
| ① This product lovely printed pattern. | ② This it is strong and not easy to break. | ③ So you carry books and snacks. |
| ④ It is made thick canvas cloth. | ⑤ It large storage space for daily things. | ⑥ This allows you match all your outfits. |
① features ② means ③ can ④ of ⑤ offers ⑥ to
🌿 进阶关：看特征写优势/价值 中等
📌 Feature: This schoolbag is very light.
Advantage：
Benefit：
📌 Feature: This phone has a long battery life.
Advantage：
Benefit：
题 1：Advantage: This means it is easy to carry. Benefit: So you can take it to school without feeling tired.
题 2：Advantage: This means you don't need to charge it every day. Benefit: So you can use it all day without worrying about power.
💡 你的答案意思接近即可！
🌳 挑战关：写完整介绍 挑战
参考示例（Schoolbag）
Feature: This schoolbag is made of lightweight and waterproof material.
Advantage: This means it is easy to carry and keeps your books dry.
Benefit: So you can go to school comfortably even on rainy days.
💡 参考示例仅供参考，鼓励自己创作！
AI 口语直播间
在配套数字资源中，本环节为 AI 互动聊天形式：系统随机生成一件商品，学习者用 FAB 句型录音进行英文介绍，AI 自动评分，得分 ≥ 8/10 通关，每人有 3 次机会。此处将商品库、评分规则与一段示例对话整理如下，供阅读与模仿练习。
| 今日好物（随机生成） | Feature 提示 |
|---|---|
| Xinjiang Lamb Keychain | cute sheep shape, soft plush, strong keyring |
| Canvas Tote Bag | thick canvas, lovely printed pattern, large capacity |
| Smart Watch Pro | 7-day battery, heart rate monitor, waterproof |
| Noise-Canceling Earbuds | active noise canceling, 24h playtime, compact case |
| Portable Power Bank | 20000mAh, fast charging, dual USB ports |
拓展阅读 · 产品介绍的三大误区
Nowadays, cross-border e-commerce and TikTok shop are very popular. Many bloggers sell products online to foreign buyers. But most new sellers make three common mistakes. These mistakes stop them from selling well. If we correct these mistakes, we can greatly improve our selling skills.
First mistake: Only list product parameters. Many sellers just show product data to AI Viewer and customers. They only talk about the product itself, but never tell user benefits. Foreign buyers do not care about boring numbers. They want to know how the product helps their life.
Second mistake: Vague comparison with other products. Some bloggers say their products are better, but they give no clear facts. This kind of description has no intersection with real product advantages. Buyers cannot trust vague words, so they will not buy the products or take free samples.
Third mistake: Ignore foreign customers' needs. Some sellers only introduce products in their own way. They do not know overseas people's habits and needs. They blindly give big discounts, but still cannot sell goods well.
Correcting these mistakes is the key to good cross-border sales.
思考题 · Think about it
1. Three mistakes are mentioned.
2. We can improve our selling skills and win more customers.
3. No, vague comparison cannot win customers' trust because they need clear facts.
诚信直播
在跨境直播中，主播的每一句话都代表着中国卖家的形象。坚持真实推介产品、不夸大功能、不隐瞒缺点，才能赢得海外消费者的长期信任。通过三大误区的学习，我们认识到专业、诚信、用户导向是跨境直播的核心职业素养。作为未来的电商从业者，应拒绝虚假宣传，用真诚服务赢得海外客户信任，树立中国品牌良好形象。
学习建议
⏱训练节奏
- FAB 逻辑（15 分钟）
- 情景对话（15 分钟）
- 翻译判断（10 分钟）
⚙能力突破
- 逻辑弱：先看“知识储备”再做题
- 口语弱：参照 AI 口语直播间示例反复练习
- 写作弱：先写中文草稿，再翻译
实战亮剑
两条路径，任选其一
本关提供两条闯关路径，你可根据自身英语水平与兴趣选择其中一项完成：方案 A（AI 虚拟跨境直播）或方案 B（90 秒国货带货短视频 + 商务邮件写作）。两条路径均要求综合运用前两个阶段所学词汇与 FAB 句型，完成真实的跨境商务表达任务。
通过国货出海案例，如华为、小米、荣耀、安克，感受中国制造从“加工厂”到“创新者”的跨越，树立青年职业使命感。
任务概览
A方案 A · AI 虚拟跨境直播
- 适合口语薄弱学生
- 直接进入模拟直播间，AI 随机扮演海外顾客
- 实时英文对话，AI 自动评分（模拟）
- 可无限次重复练习
B方案 B · 完整跨境实战展示
- 适合英语基础较好学生
- B1 录制 90 秒国货带货英文短视频（FAB 逻辑）
- B2 海外博主合作商务邮件写作（7 段式）
- 二选一完成即可
核心句型工具箱
直播客服高频场景句型
| 场景 | 句型 |
|---|---|
| 价格咨询 | The price is $XX. We offer a 10% discount for bulk orders. |
| 物流咨询 | We ship worldwide. Delivery usually takes 5-7 business days. |
| 退换货 | We accept returns within 30 days of delivery. |
| 产品功能 | This product is made of high-quality materials and is very durable. |
| 库存咨询 | Yes, we have it in stock. How many would you like? |
商务邮件核心句式（海外博主合作邀约）
| 功能 | 句式 |
|---|---|
| 引入 | Through your channel on [platform], we learn that you are interested in... |
| 表达意愿 | We are writing to express our wishes to establish cooperation with you. |
| 产品介绍 | We specialize in the manufacture of high-quality products. |
| 邀约 | We would like to invite you to promote our products through a live stream. |
| 后续 | Please contact us if you would like more information. We look forward to your reply. |
AI 工具赋能
👔AI 数字人
24 小时不间断直播，帮助中国企业在出海过程中实现“睡着也能挣钱”。
🌐AI 多语种视频生成
义乌近 3 万经营户常态化使用 AI 工具，相关产品累计使用超 10 亿人次。
🎧AI 智能客服
可自动接待海外客户询单，7×24 小时响应，大幅提升转化效率。
AI 虚拟跨境直播
在配套数字资源中，本环节为模拟直播间聊天形式：系统随机分配一位 AI 海外顾客与一件商品，AI 顾客围绕价格、物流、退换货、功能、库存等 8 类话题随机提问，学习者用英文回复，AI 依“发音 · 逻辑 · 流畅度 · 吸引力”四维度自动评分（至少 2 条回复才可评分）。此处将商品库、顾客库与一段完整示例对话整理如下。
📦商品库（随机）
Smart Watch Pro（$129.99）
Noise-Canceling Earbuds（$79.99）
Lightweight Running Shoes（$89.99）
Portable Power Bank（$39.99）
Smart Fitness Tracker（$59.99）
👥AI 顾客库（随机）
Alex Chen（USA）
Maria Garcia（Spain）
Yuki Tanaka（Japan）
David Kim（Korea）
Sophie Müller（Germany）
国货带货短视频
📋任务要求
- 录制 60 秒英文短视频，推介一款国货产品
- 全程使用 FAB 逻辑（Feature → Advantage → Benefit）
- 可单人完成或小组合作（≤ 3 人）
- 评分维度：发音、FAB 完整性、流畅度、吸引力
💡FAB 参考框架
- Feature: This product features... / It is made of...
- Advantage: This means... / It offers...
- Benefit: So you can... / This allows you to...
短视频评分细则
| 星级 | 分数区间 | 详细描述 |
|---|---|---|
| ⭐⭐⭐⭐⭐ | 90-100 | 大神级：内容有货，讲得精彩，发音清晰，FAB 逻辑完整，时长 45–60 秒，画面稳定，吸引力强 |
| ⭐⭐⭐⭐ | 80-89 | 优良级：全对但无惊喜，或有亮点但有小瑕疵，如发音个别错误、画面轻微抖动 |
| ⭐⭐⭐ | 70-79 | 完成任务级：知识点都对，但念稿痕迹重，画面粗糙，FAB 逻辑不够自然 |
| ⭐⭐ | 60-69 | 勉强及格级：内容有缺失，声音听不清，严重超时或不足，缺乏吸引力 |
| ⭐ | <60 | 重做级：偏题、抄袭或技术故障导致无法观看，FAB 逻辑严重缺失 |
评分维度：发音 · FAB 逻辑完整性 · 流畅度 · 吸引力 ｜ 上传不超过 60 秒的英文短视频，下方自动评分
上传短视频 · 自动评分
支持 mp4 / webm / mov，时长 ≤ 60 秒，大小 ≤ 20MB
商务邮件写作
In recent years, many Chinese brands have entered the global market by cross-border e-commerce, and Huawei laptops stand out among them. This trend shows the rapid development of Chinese manufacturing and brings us strong cultural confidence.
In the past, most foreign people thought Chinese products were cheap and low-quality. But today, Huawei changes this old ideas. Its laptops use self-developed chips and simple user-friendly designs. Every parts relies on China's independent innovation rather than imported foreign technology. Thousands of Huawei laptops are shipped to Europe, Southeast Asia and North America every month through cross-border online stores.
Huawei's success carries special significance. It tells us that China is not merely a processing factory, but also an innovator of high-tech products. When overseas customers purchase and praise Huawei laptops, they gain a deeper understanding of Chinese technological creativity. As young vocational students, we shoulder a clear mission: master professional skills, and help more outstanding domestic brands expand globally in the future.
Cross-border e-commerce builds a smooth bridge connecting China and the world. Through constant technological innovation, Made-in-China will earn greater respect across the globe, and our national cultural confidence will keep growing day by day.
邮件书写要求（7 段式结构）
| 段落 | 内容要求 | 说明 / 提示 |
|---|---|---|
| ① 邮件主题 | 清晰概括邮件主旨 | Cooperation Invitation: Huawei Laptop Promotion |
| ② 称呼 | 礼貌称呼对方 | Dear Mr./Ms. [Last Name] 或 Dear Team |
| ③ 自我介绍与意愿 | 简单介绍自己，明确表达合作意愿 | I'm [name] from Huawei. We'd like to cooperate with you. |
| ④ 产品优势 | 突出产品特点（参考 FAB 逻辑） | Feature → Advantage → Benefit，如：battery life, lightweight, durable |
| ⑤ 中国制造价值 | 融入中国制造/创新/品质理念 | Our products represent Made-in-China quality and innovation. |
| ⑥ 邀约 | 礼貌提出合作邀请 | We invite you to promote our laptops via live stream. |
| ⑦ 署名 | 包含姓名、职位、公司、联系方式 | Yours sincerely, [Name], Sales Representative, Huawei |
商务邮件评分细则
| 评分维度 | 分值 | 具体要求 |
|---|---|---|
| 结构完整性 | 30分 | 严格遵循 7 段式结构（主题、称呼、自我介绍、产品优势、中国制造价值、邀约、署名），每缺一段扣 5 分 |
| 内容质量 | 30分 | 合作意愿明确，产品优势突出（FAB 逻辑），融入中国制造价值，结尾礼貌邀约 |
| 语言表达 | 20分 | 语法正确，用词准确，句型多样，简单句与并列句结合，无拼写错误 |
| 逻辑清晰度 | 10分 | 段落之间过渡自然，行文流畅，表意清晰，无跳跃或重复 |
| 商务礼仪 | 10分 | 称呼得体，结尾礼貌，语气专业，符合商务邮件规范 |
等级参考：90-100 分（优秀）｜ 80-89 分（良好）｜ 70-79 分（中等）｜ 60-69 分（及格）｜ <60 分（需重做）
✉️ 商务邮件写作实战
参考示例邮件
Subject: Cooperation Invitation: Huawei Laptop Promotion
Dear Mr. Smith,
I am Li Ming, a sales representative from Huawei. Through your channel on YouTube, we learn that you are interested in high-tech products. We are writing to express our wishes to establish cooperation with you.
Our latest laptop features a 7-day battery life, a lightweight body and self-developed chips. This means it is easy to carry and works anywhere without frequent charging. So you can offer your audience a truly reliable work partner.
We specialize in the manufacture of high-quality products. Our laptops represent Made-in-China quality and innovation, not merely low prices.
We would like to invite you to promote our laptops through a live stream. Please contact us if you would like more information. We look forward to your reply.
Yours sincerely,
Li Ming
Sales Representative, Huawei
liming@huawei-example.com
国货出海
华为、小米、荣耀、安克等品牌通过跨境电商走向全球，向世界展示了中国智造的力量。作为未来的跨境电商从业者，我们不仅是商品的搬运工，更是中国品牌的传播者。每一封邮件、每一次直播，都是在为国货代言。
学习建议
⏱训练节奏
- 基础词汇（10 分钟/次）
- FAB 逻辑（15 分钟）
- 实战沙盒（30-45 分钟）
⚙能力突破
- 口语弱：参照 AI 对话示例，多次重试
- 表达自信：视频录制，回听检查
- 邮件写作弱：先写中文草稿，再翻译
岗课赛证
岗课赛证能力转化对照表
| 教材任务 | 岗能力点 | 赛项对应模块 | 证书折算比例 |
|---|---|---|---|
| 电商模式拓展阅读 | 跨境电商行业认知基础与认读能力 | 商务阅读与理解 | 平时成绩 10% |
| 产品贸易介绍 | 信函写作能力 | 商务信函写作 | 平时成绩 30% |